Branding, Logo Design, Menu Design, Packaging, Business Cards, Event Invitations
Sabale ('Grand-daddy') is a cafe and restaurant located in the city of Kfar Saba. It's target audience includes people of all ages with an emphasis on families and young couples. The name set the course for the branding - The visual language needed to compliment the name in such a way that it gave a warm family feeling yet at the same time appealed to single young adults. The solution was right under our noses: a mustache.
Incorporating a hipster mustache gave Sabale the whimsical feeling it needed in order to appeal to all audiences.
Together with a dark grey/brown color scheme and minimal illustrations, the brand gave it's visitors the homey yet modern vibe we set out to project.