Penny Royalty


Branding, Logo Design, Graphic Language, UX, Web Design, Marketing Materials

The design concept for the brand is that of visionaries and innovation. By featuring iconic inventions of the past we imply that the site's members hold a bright future. It is with the help of their sponsors, that these young developing artists will become the next big names in their field.


Penny Royalty is a startup company which offers a platform for creators in order to present their work and get sponsored by either  individuals or corporations.


To distinguish Penny Royalty from other Startup companies a bright yellow was chosen. That, along with vintage illustrations in a complimenting shade of dark grey made Penny Royalty have a distinct look that differentiated it from the competition.